Paid Search
PPC Campaigns Have Evolved – Pantelope Has Too.
We’ve managed millions of dollars for hundreds of clients on Google Ads and Microsoft Ads. By aligning our advertising and reporting to your business goals, we ensure we aren’t just hitting a basic marketing metric; we’re helping your business identify more sophisticated marketing metrics to improve your bottom line.
It’s time to move beyond simply driving traffic and start winning conversions.
Paid Media Strategy and Management
We design, manage, and optimize campaigns, gather data, and adjust in real time across all paid platforms. We specialize in all campaign types delivered through Google Ads and Microsoft Ads.
Strategic Campaign Structure
We’ll create a customized strategic approach based on your business needs & existing marketing efforts, so your digital marketing can tie into your user experience seamlessly.
High Intent
Traffic Generation
From exact match to wide open match strategies, we’ll identify the right keyword match type strategy for you and your users to ensure we are driving high quality volume.
Performance-Driven Optimizations
While we have a great depth of experience, we can’t always rely on “our gut.” Instead, we lean on the data from the ad platforms and your CRM to make optimizations and recommendations.
Granular Audience Segmentation
Paid search targeting includes more than just keywords – it includes match types, interest & intent audiences, custom audiences & more. We’ll find the right audience for your product or service.
Testing &
Learning
Google Ads has changed its algorithm so many times that we’ve lost count; but we haven’t lost sight of the best practices of their algorithm. We continually test and learn from new strategies.
Actionable Attribution Models
Attribution is key to understanding if your digital marketing is making an impact, and we have a dedicated team to make sure we can attribute and optimize with the most accurate data.
Paid Search
Paid Search Ads are the quickest way to drive intent-based searchers.
The quickest way to drive qualified traffic and conversions is through paid search ads – appearing at the top of the SERP or in other rich snippet placements exactly when the user is showing intent and interest. Using keyword, cost, and conversion data, we can optimize based on CPA or ROAS targets to achieve the most efficient campaign performance for your business.
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Average
Return on Ad Spend
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Increase
In Lifetime Customer Value
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