Learn how we leveraged an incremental approach to audience & creative testing to validate the efficacy of upper funnel prospecting and increase brand awareness & demand.
About Lear Capital
Lear Capital has been a nationwide leading provider of gold and silver IRAs since 1997. With over $3 billion in trusted transactions and a commitment to customer satisfaction, Lear empowers clients to make informed investment decisions. Lear’s clients leverage their expertise, access convenient services like free IRA setup and storage, and benefit from real-time metals pricing and educational resources.
A Quick Look
180%
Increase in Qualified Leads from Meta Ads
20%
Reduction in CPL
TL;DR: Our paid social ad campaign managers successfully designed & managed an efficient prospecting ad campaigns on Facebook and Instagram to generate brand awareness and demand for the website. Our strategies drove high-quality and motivated prospects to Lear’s sales team, creating a predictable new revenue stream for the company.
The Challenge
Lear, a recognized name in the gold industry, faced a challenging landscape marked by fierce competition, questionable industry players, and strict regulations.
A prior attempt at Facebook advertising two years earlier had yielded high engagement but minimal conversions, leaving the company wary of further digital initiatives. Nevertheless, the allure of a surging market fueled Lear’s desire for expansion, prompting them to seek.Pantelope’s expertise.
The Strategy
To accelerate results and ensure efficient measurement, we capitalized on Lear’s existing wealth of data spanning demographic factors.
Based on this robust foundation, we meticulously crafted targeted audience and creative tests designed to unlock key audience insights and identify the messaging that resonated most powerfully.
The Results
Our revised paid social & creative testing strategy delivered meaningful impact for Lear within 60 days, as we used Meta Ads to create a new qualified generation channel for the company.
Ultimately, we lowered CPL, scaled growth and provided detailed down-funnel insights. Targeting campaigns generated website leads at a significantly reduced cost. Pantelope’s data-driven approach allowed Lear to scale paid social lead generation and drive new customer acquisition. Moreover, Pantelope’s reporting capabilities tracked final sales back to specific campaigns, audiences and ads, providing Lear with actionable insights for further optimization.
The Data
You can literally turn a week’s worth of work into minutes, just by running a script. And the best thing is that it is repeatable.
