Learn how we quickly built campaigns & leveraged a measurement framework to optimize Google Ad campaigns for customer acquisition and D2C e-commerce growth.
About Glamnetic
Glamnetic is renowned for its innovative beauty products, focusing on magnetic eyelashes and press-on nails. They offer a variety of lash styles and nail shapes, enhancing ease of use and fashion flexibility. Glamnetic’s product line also includes magnetic liners and lash extension kits, appealing to diverse beauty preferences.
A Quick Look
1,321
Increase in Google Ads Transactions
122
Increase in YouTube Ads Transactions
60%
Decrease in Google Ads CAC
78%
Decrease in YouTube Ads CAC
TL;DR: We designed and optimized a comprehensive Google Ads strategy across Search, Video, Shopping and Performance Max, leveraging custom audiences & performance model that allowed us to find and convert first-time customers.
The Challenge
As a rising brand in a fiercely competitive beauty niche, Glamnetic aimed for rapid expansion despite limited market awareness.
Conventional market research lacked the depth and first-party data insights crucial for fueling profitable growth.
The Strategy
Recognizing limits of third-party tools, we built a data-driven strategy using Glamnetic’s unique info. This 3-step approach paved the way for success.
1. Extracting value from existing data: We meticulously analyzed Glamnetic’s available data to establish profitable core Search and Shopping campaigns.
2. Extracting value from existing data: We meticulously analyzed Glamnetic’s available data to establish profitable core Search and Shopping campaigns.
3. Data exploration and expansion: To unearth new opportunities, we experimented with diverse match types and campaign tactics, meticulously collecting and integrating learnings into core campaign optimization.
The Results
The Data
After 24 months, while diminishing returns signaled the need for strategic adjustments, the results spoke for themselves. Pantelope achieved a remarkable 14,000% scale in Google Ads, all while maintaining CAC / ROAS targets for newly-acquired customers.
