by Tanner | May 12, 2024 | Seo
SEO is one of the most, if not the most, valuable online tool(s) you have available to you as a marketer. Search Engine Optimization offers us a clear and unabridged way to meet our customers where they are online and at the stage they are in their buying process. As...
by Tanner | Apr 18, 2024 | Google Ads
For anyone making use of AdWords or having someone else doing it, it can be difficult to to know if you’re getting the most out of the people doing it, and sometimes that includes yourself. A former boss, before I started my own agency, drilled in me the importance of...
by Tanner | Mar 11, 2024 | Strategy
While it isn’t always, it should be a standard for all companies to create buyer personas. They are fictional, generalized personifications of the segments of your target audience. They usually encompass not only demographic information like age, location and income,...
by Tanner | Feb 8, 2024 | CRO
First off, I know why you’re here. You’ve created an amazing product, identified the target audience that will buy said amazing product, created a website, yet you can’t seem to get people to your website to buy said product. That right? If you said yes, then this...
by Tanner | Oct 29, 2023 | Google Ads
Feeling a little lost about which ad delivery setting is best? You aren’t alone. Of all the campaign settings, ad delivery is easily the most misunderstood and just plain ignored aspect of Google AdWords, and it’s also the most critical, and despite how it may seem,...
