Local SEO – Strategies and Tactics 101

Local SEO – Strategies and Tactics 101

Local business SEO (Local Search Engine Optimization) is a technique used by companies to increase sales of products and services in targeted geographic markets. Whether it’s franchise locations or business with multiple locations, businesses target specific physical...
AdWords Scripts: Turning Days Into Minutes

AdWords Scripts: Turning Days Into Minutes

I’ve worked at some big agencies on some very big accounts. Some of those accounts had literally hundreds of accounts that had to be managed; imagine having to manage separate Google Ads accounts for Jamba Juice, each with their own keywords, ads, geo-targeting,...
3 Shopify Apps We Love That Boost Conversion and AOV

3 Shopify Apps We Love That Boost Conversion and AOV

In today’s fast-evolving digital marketplace, enhancing your Shopify store’s conversion rates goes beyond just beneficial—it’s crucial for standing out among competitors. With a plethora of tools at your disposal, it’s vital to pinpoint those that truly make a...
How to Align Business Goals with Your SEO Strategy

How to Align Business Goals with Your SEO Strategy

Before you get started with your SEO campaign, it’s important to outline the process you will follow and the results you will incur when you adopt an SEO strategy. Strategic alignment around SEO allows you to benchmark, and set timelines around, your key performance...
Do I Need a Digital Marketing Agency in the Age of AI?

Do I Need a Digital Marketing Agency in the Age of AI?

As digital marketers, we’re always looking for ways to optimize our campaigns, save time, improve results … and keep up with the ever-changing ad platforms. One of the biggest changes over the last year or so is the integration of AI and algorithmic-focused campaigns....