Growing and scaling e-commerce companies is our bread and butter, and Nearly Natural is a prime example of digital marketing supporting business goals.
About Nearly Natural
Nearly Natural is a leading provider of high-quality artificial plants, trees, and floral arrangements designed to bring the beauty of nature indoors without the maintenance. With over 75 years of experience, their horticulturist-designed collections offer lifelike, durable faux greenery that complements any decor style, trusted by interior designers and customers alike.
A Quick Look
20%
Increase in Conversions
57%
Increased ROAS
TL;DR: We implemented A/B testing for Meta Ads placements, comparing manual placements against the platform’s automated ‘adv+’ placements over different periods (30, 60, and 90 days). We found that Manual Placements brought a 20% increase in conversions and a 57% improvement in ROAS.
The Challenge
Nearly Natural needed to optimize Meta Ads placements to achieve higher conversions at a lower cost and improve Return on Ad Spend (ROAS).
The Strategy
Meta Ads has been pushing their AI- and algorithm-based optimizations, so we wanted to put them to the test.
We implemented A/B testing for Meta Ads placements, comparing manual placements against the platform’s automated ‘adv+’ placements over different periods (30, 60, and 90 days).
The Results
Manual ad placements outperformed ‘adv+’ placements, showing better performance not just in the initial 30 days, but also in extended periods of 60 and 90 days.
There was a significant increase in conversions (125 vs 104) with only a slight increase in Cost Per Acquisition (CPA), demonstrating the efficacy of manual over automated placements.
The Data
You can literally turn a week’s worth of work into minutes, just by running a script. And the best thing is that it is repeatable.
